Jordyn Woods
Entrepreneur & Model
Global influencer, founder of Woods by Jordyn, and ambassador for major fashion and beauty companies.
Talent management · Brand partnerships · Performance
Built by family.
Run like a firm.
WMG manages the careers and brands of a family of creators, and builds partnerships that are measured from the first day to the last.
Approach
Understand deeply. Strategize smartly. Execute flawlessly.
WMG is a collective of industry veterans, creative minds and strategic thinkers across entertainment, marketing and sports. We turn potential into performance by treating every career as a long-term business and every partnership as an investment that has to pay back.
Understand
Know the audience before the deal
We read what our talent says and what their audience says back, so we know who is listening and why before we pitch a single brand.
Strategize
Match by who they reach
Partners are chosen for audience fit and brand safety, with exclusivity and timing planned across the whole roster.
Execute
Deliver, amplify, measure
Contracts, creative, production and paid amplification run in one team, and every campaign reports against a baseline.
Talent
The Woods family
Four distinct voices in fashion, beauty, art and business, managed as one family brand and as four individual careers.
Jodie Woods
Model & Content Creator
A rising fashion figure with a distinctive style, collaborating with MAC Cosmetics, Puma and luxury houses.
JPortrait03
Joshua Woods
Artist & Tattoo Artist · @jwoodzart
A visual artist and tattoo artist whose work spans custom ink, illustration and fine art.
Elizabeth Woods
Founder & Manager
Founder of WMG and the architect behind the Woods family brand, guiding it to global reach.
The WMG difference
Three teams. One measure.
Most management companies stop at the signed deal. WMG runs management, performance media and audience intelligence under one roof, so a brand can see what a partnership actually moved and our talent can prove their value at renewal.
WMG Talent
Talent & partnerships
Career strategy, brand matching, negotiation and creative direction from people who know the talent personally.
- Ambassador and campaign deals
- Exclusivity and category planning
- Creative briefs and approvals
WMG Performance
Performance media
The best creator content becomes paid media, with split and lift tests built in, across social, search and connected TV.
- Paid social and whitelisted creator ads
- First-party data and CRM
- Creative testing at speed
WMG Intelligence
Research & context
We research the brand, the audience and the creator together, so every message is positioned with context and every partnership starts from a shared understanding.
- The right brand partners for each creator
- Scripting shaped by the audience's voice
- Moments that bring brand and creator together naturally
Services
What we do
Four practices, run by one team. Brands can engage one practice or the full program.
Practice 1Talent Management
Career and business strategy for our roster
Talent Management
Career and business strategy for our roster
We manage careers the way a family office manages wealth: with a long horizon. That means the right deals now and the owned businesses that last.
- Career and brand strategy
- Deal negotiation and contracting
- Exclusivity and brand protection
- Publicity and press
- Appearances, runway and events
- Licensing, product lines and equity deals
Practice 2Creator & Brand Partnerships
End-to-end campaigns with our talent and trusted creators
Creator & Brand Partnerships
End-to-end campaigns with our talent and trusted creators
From the first brief to the final report, we run creator programs that fit the talent's life, because integrations that belong in a creator's day earn more attention.
- Ambassador programs
- Campaign strategy and creative
- Creator casting and vetting
- Content production
- Usage rights and licensing
- FTC disclosure and brand safety
- Live experiences and activations
- Affiliate and commerce programs
Practice 3Performance Marketing
Paid media that turns creator content into growth
Performance Marketing
Paid media that turns creator content into growth
A full performance program for fashion, beauty, fragrance and lifestyle brands, from launch through scale, retention and loyalty, with creator content as the creative engine.
- Social media advertising
- Search engine marketing
- CRM management
- Lead generation and first-party data
- Creative optimization
- Programmatic display
- Performance TV
- Business intelligence and analytics
Practice 4Brand & Audience Intelligence
Knowing who is listening, what they value and what moved
Brand & Audience Intelligence
Knowing who is listening, what they value and what moved
We measure what people say, what they mean and what they do, so brands know why a partnership worked and talent knows what their audience values.
- Day-zero baseline
- Talent voice and audience voice analysis
- Audience personas
- Partner fit scoring
- Weekly brand snapshot
- Lifetime value and true CAC
- Campaign scorecards
- Renewal and pricing evidence
How we work
We manage by measure
Every decision starts with a real digital measure of our talent's audience: the analytics of what people do, and a qualitative read of what they say and feel. That tells us how each talent can best serve, engage, communicate with and entertain their community.
Analytics
What the audience does
- Reach and audience growth
- Engagement rate by format and platform
- Saves, shares and watch time
- Clicks, conversions and sales
Qualitative
What the audience says
- Sentiment and recurring themes
- What fans ask to see more of
- How the talent's voice lands with the community
- Brand fit read from real conversation
01
Measure
Take a day-zero digital measure of each talent's audience, in numbers and in words.
02
Understand
Learn who the community is, what they value and what they want from our talent.
03
Engage
Plan content and communication that serves and entertains them, with engagement targets set before anything posts.
04
Partner
Build partnerships that win for the brand, the talent and the community, so they last and grow into real collaboration.
05
Grow
Follow the story the talent and their community are writing together, keep adding value for that audience, and carry it across the ecosystem.
The lifestyle ecosystem
Partnerships that live where our talent lives
Brands join a connected world of fashion, beauty, home, art and entertainment around each talent. A partner shows up in the routines, rooms and moments the audience already follows, so every campaign adds to the next one.
Partners
Brands we work with
The partnerships, publications and appearances behind our talent's global reach.
Partners00 / 00
In the press
Recent features
Where our talent has been featured, interviewed and invited to speak.
Forbes · Know Your Value
The Business of Breaking Through
Jordyn Woods joins the Forbes Know Your Value stage for a conversation on business and building a brand.
Watch on Forbes ↗
Artnet News · June 2026
A Knicks Good-Luck Charm Is Now a Guggenheim Exhibit
Jordyn Woods' lucky orange clutch from the Knicks' championship run goes on view at the Guggenheim Museum.
Read on Artnet ↗
Founder
The architect behind the Woods brand.
Elizabeth Woods founded WMG to manage her family's careers with the same care she raised them with. Grounded by her Michigan roots, she leads with integrity and stays close to her talent at every hour.
Under her direction the Woods family has grown from a single creator into a portfolio of fashion, beauty, art and media careers, with partners that include global luxury houses, leading beauty brands and major retailers.
Founder, WMGManagerSpeaker
For brands
Partner with the Woods family
Campaigns, ambassador programs and performance media with talent whose audiences we already understand.
- Audience-fit report before you commit
- Performance media built on creator content
- A scorecard measured against a baseline
For talent
Build a career that lasts
We take on a small number of creators and manage them like family, with strategy, deals and the data to prove their value.
- Career and brand strategy
- Deals, contracts and exclusivity planning
- An audience baseline from day one
Contact
Ready to take your brand to the next level?
Tell us about your brand or your career. Elizabeth's team replies to every inquiry.
elizabeth@woodsmanagementgroup.com